{"id":5065,"date":"2026-04-03T16:40:00","date_gmt":"2026-04-03T08:40:00","guid":{"rendered":"https:\/\/lugvo.com\/?p=5065"},"modified":"2026-03-08T18:46:08","modified_gmt":"2026-03-08T10:46:08","slug":"popular-swag-items-vs-unique-company-swag-ideas","status":"publish","type":"post","link":"https:\/\/lugvo.com\/fr\/blog\/popular-swag-items-vs-unique-company-swag-ideas\/","title":{"rendered":"Articles de propagande les plus populaires et id\u00e9es de propagande d'entreprise uniques : Guide pratique de l'acheteur"},"content":{"rendered":"<p>Choosing company swag usually turns into a false debate: \u201cDo we go with the most popular swag items, or do we need unique company swag ideas?\u201d The right answer depends on what you\u2019re optimizing for\u2014<strong>speed, scale, risk control, or memorability<\/strong>.<\/p>\n\n\n\n<p>This page is intentionally a <strong>decision guide<\/strong>, not another \u201ccommon swag items\u201d list and not an employee-only or client-only page. If you need audience-specific lists, use the dedicated pages:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Build by Audience<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/lugvo.com\/fr\/blog\/idees-de-cadeaux-dentreprise-pour-les-employes\/\" data-type=\"link\" data-id=\"https:\/\/lugvo.com\/blog\/company-swag-ideas-for-employees\">Company swag ideas for employees<\/a><\/strong> \u2013 onboarding, appreciation, offsites<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/lugvo.com\/fr\/blog\/company-swag-ideas-for-clients\/\" data-type=\"link\" data-id=\"https:\/\/lugvo.com\/blog\/company-swag-ideas-for-clients\">Company swag ideas for clients<\/a><\/strong> \u2013 relationship-focused, policy-safe gifting<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/lugvo.com\/fr\/blog\/quest-ce-que-le-swag-dentreprise\/\" data-type=\"link\" data-id=\"https:\/\/lugvo.com\/blog\/what-does-company-swag-mean\">Qu'est-ce que le swag d'entreprise ?<\/a><\/strong> \u2013 definitions and category overview<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What you\u2019re really choosing: predictability vs. differentiation<\/h2>\n\n\n\n<p>Think of \u201cpopular\u201d and \u201cunique\u201d as two different strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Most popular swag items optimize for:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>broad appeal (low preference risk)<\/li>\n\n\n\n<li>repeatable purchasing (easy reorders)<\/li>\n\n\n\n<li>predictable <a href=\"https:\/\/en.wikipedia.org\/wiki\/Logistics\" data-type=\"link\" data-id=\"https:\/\/en.wikipedia.org\/wiki\/Logistics\" rel=\"nofollow noopener\" target=\"_blank\">logistics<\/a> (shipping, storage, replacements)<\/li>\n\n\n\n<li>fast decision-making (less debate internally)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Unique swag ideas optimize for:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>stronger emotional impact (people talk about it)<\/li>\n\n\n\n<li>brand distinctiveness (less \u201cseen this before\u201d fatigue)<\/li>\n\n\n\n<li>moment-based storytelling (launches, anniversaries, VIP touchpoints)<\/li>\n<\/ul>\n\n\n\n<p>A practical program uses both. The mistake is treating \u201cunique\u201d as \u201crandom,\u201d or treating \u201cpopular\u201d as \u201ccheap.\u201d<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-b757edec wp-block-group-is-layout-grid\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"769\" height=\"1024\" src=\"https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-coffee-mug-speaker-769x1024.webp\" alt=\"Company swag ideas featuring a wood grain coffee mug and portable Bluetooth speaker displayed on a desk\" class=\"wp-image-5161\" title=\"\" srcset=\"https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-coffee-mug-speaker-769x1024.webp 769w, https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-coffee-mug-speaker-225x300.webp 225w, https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-coffee-mug-speaker-768x1023.webp 768w, https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-coffee-mug-speaker-9x12.webp 9w, https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-coffee-mug-speaker.webp 1080w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"769\" height=\"1024\" src=\"https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-coffee-mug-speaker-phone-stand-769x1024.webp\" alt=\"Company swag ideas featuring a wood grain coffee mug and portable Bluetooth speaker with built-in phone stand displayed on a desk\" class=\"wp-image-5164\" title=\"\" srcset=\"https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-coffee-mug-speaker-phone-stand-769x1024.webp 769w, https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-coffee-mug-speaker-phone-stand-225x300.webp 225w, https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-coffee-mug-speaker-phone-stand-768x1023.webp 768w, https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-coffee-mug-speaker-phone-stand-9x12.webp 9w, https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-coffee-mug-speaker-phone-stand.webp 1080w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">When the most popular swag items are the right choice<\/h2>\n\n\n\n<p>Choose popular when any of these are true:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) You\u2019re sending to a broad audience<\/h3>\n\n\n\n<p>If recipients vary by age, role, geography, or seniority, popular staples reduce mismatch. You\u2019re essentially minimizing \u201cwrong gift\u201d outcomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) You need scale and consistency<\/h3>\n\n\n\n<p>If you\u2019ll run this program quarterly (onboarding, recurring events, recognition), popular items are easier to standardize:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fewer returns\/replacements<\/li>\n\n\n\n<li>more predictable inventory<\/li>\n\n\n\n<li>simpler procurement<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3) Distribution needs to be painless<\/h3>\n\n\n\n<p>Popular categories tend to have stable packaging, lower defect rates, and fewer \u201chow do I use this?\u201d questions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) The swag is supporting\u2014not leading\u2014the campaign<\/h3>\n\n\n\n<p>If your campaign\u2019s success depends on a webinar, a product demo, or a hiring push, swag should not become the operational bottleneck.<\/p>\n\n\n\n<p><strong>Bottom line:<\/strong> popular is a risk-management decision, not a creativity failure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When unique company swag ideas are worth it (and when they aren\u2019t)<\/h2>\n\n\n\n<p>Unique works best when you have a <strong>defined moment<\/strong> et un <strong>tight recipient group<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choose unique when:<\/h3>\n\n\n\n<p>1) <strong>It\u2019s a milestone<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>company anniversary<\/li>\n\n\n\n<li>major product launch<\/li>\n\n\n\n<li>award or recognition moment<\/li>\n\n\n\n<li>team achievement that deserves a \u201cstep up\u201d<\/li>\n<\/ul>\n\n\n\n<p>2) <strong>You\u2019re targeting VIPs<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>top customers<\/li>\n\n\n\n<li>strategic partners<\/li>\n\n\n\n<li>executive briefings<\/li>\n\n\n\n<li>high-intent prospects (not a cold list)<\/li>\n<\/ul>\n\n\n\n<p>3) <strong>You have a clear theme<\/strong><br>Unique is easiest when it answers a single question: \u201cWhat problem is this gift solving?\u201d<br>Examples of themes (without turning this into a product list):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cdesk reset\u201d<\/li>\n\n\n\n<li>\u201ctravel ready\u201d<\/li>\n\n\n\n<li>\u201cremote upgrade\u201d<\/li>\n\n\n\n<li>\u201cwinter comfort\u201d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Avoid unique when:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>you\u2019re shipping internationally with tight timelines<\/li>\n\n\n\n<li>you can\u2019t handle replacements\/returns<\/li>\n\n\n\n<li>you don\u2019t have time for sampling and QA<\/li>\n\n\n\n<li>you\u2019re trying to \u201cbe different\u201d with no use case<\/li>\n<\/ul>\n\n\n\n<p><strong>Bottom line:<\/strong> unique is a planning decision. Without planning, it becomes clutter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The hidden cost difference: operations (where swag programs win or fail)<\/h2>\n\n\n\n<p>Two items can have the same unit price and totally different total cost. Before you decide \u201cpopular vs. unique,\u201d pressure-test the operational side.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) Sizing complexity (the apparel trap)<\/h3>\n\n\n\n<p>Apparel can be beloved, but it introduces:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>size collection<\/li>\n\n\n\n<li>exchanges<\/li>\n\n\n\n<li>inconsistent fits across batches<\/li>\n\n\n\n<li>leftover inventory that can\u2019t be reused<\/li>\n<\/ul>\n\n\n\n<p>If you can\u2019t run sizing smoothly, pick size-light options or make apparel optional via controlled choice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Shipping risk (breakage, bulk, dimensional weight)<\/h3>\n\n\n\n<p>Unique items often fail in transit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fragile materials<\/li>\n\n\n\n<li>bulky shapes<\/li>\n\n\n\n<li>poor packaging availability<\/li>\n\n\n\n<li>higher dimensional shipping costs<\/li>\n<\/ul>\n\n\n\n<p>Popular staples tend to be easier to ship because packaging standards are mature and defect rates are known.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) Quality control and replacement workload<\/h3>\n\n\n\n<p>Uniqueness often comes from new suppliers or unusual materials\u2014exactly where defects can hide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>print adhesion issues<\/li>\n\n\n\n<li>weak zippers\/hardware<\/li>\n\n\n\n<li>electronics compatibility problems<\/li>\n\n\n\n<li>coatings that scratch<\/li>\n<\/ul>\n\n\n\n<p>If you can\u2019t afford replacements (money + team time), stay closer to proven categories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) Storage and fulfillment<\/h3>\n\n\n\n<p>If you\u2019re not using a fulfillment partner, ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where will this live?<\/li>\n\n\n\n<li>How many <a href=\"https:\/\/en.wikipedia.org\/wiki\/Stock_keeping_unit\" data-type=\"link\" data-id=\"https:\/\/en.wikipedia.org\/wiki\/Stock_keeping_unit\" rel=\"nofollow noopener\" target=\"_blank\">SKUs<\/a>?<\/li>\n\n\n\n<li>Who assembles kits?<\/li>\n\n\n\n<li>How many labor hours per 100 shipments?<\/li>\n<\/ul>\n\n\n\n<p>Popular items usually allow you to simplify SKUs. Unique programs often multiply SKUs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A simple decision rubric (use this to avoid internal debates)<\/h2>\n\n\n\n<p>Score each swag concept from 1\u20135 on the criteria below. Then choose based on what matters most for the project.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Core criteria (1\u20135)<\/h3>\n\n\n\n<p>1) <strong>Utility<\/strong> \u2014 Will recipients use it weekly?<br>2) <strong>Longevity<\/strong> \u2014 Will it still look good after 3 months of use?<br>3) <strong>Audience fit<\/strong> \u2014 Is it appropriate for the recipient group?<br>4) <strong>Brand compatibility<\/strong> \u2014 Does subtle branding still look good?<br>5) <strong>Distribution ease<\/strong> \u2014 Can you ship it reliably and affordably?<br>6) <strong>Risk<\/strong> \u2014 Defect rate, returns, replacements, compliance concerns<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to interpret the score<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If <strong>Distribution ease + Risk<\/strong> score low, \u201cunique\u201d becomes expensive quickly.<\/li>\n\n\n\n<li>If <strong>Utility + Longevity<\/strong> score low, it\u2019s not swag\u2014it\u2019s waste.<\/li>\n\n\n\n<li>If <strong>Audience fit<\/strong> is uncertain, default to popular staples or offer controlled choice.<\/li>\n<\/ul>\n\n\n\n<p>This rubric is the fastest way to keep stakeholders aligned without turning the process into taste arguments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to be \u201cunique\u201d without being gimmicky<\/h2>\n\n\n\n<p>If your team wants unique swag ideas but you still need safety and professionalism, use these principles:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Principle 1: Make the uniqueness about curation, not weirdness<\/h3>\n\n\n\n<p>A cohesive kit with a clear use case feels unique\u2014even if the items are familiar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Principle 2: Upgrade one detail people can feel<\/h3>\n\n\n\n<p>Uniqueness can come from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>de meilleurs mat\u00e9riaux<\/li>\n\n\n\n<li>better finish<\/li>\n\n\n\n<li>better packaging<\/li>\n\n\n\n<li>better usability<\/li>\n<\/ul>\n\n\n\n<p>People remember quality more than novelty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Principle 3: Keep branding understated<\/h3>\n\n\n\n<p>The more unique the item, the more recipients want it to feel like a real object\u2014not an advertisement. Subtle branding increases use, which increases real brand exposure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Principle 4: Limit variables<\/h3>\n\n\n\n<p>Unique programs fail when there are too many:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>too many SKUs<\/li>\n\n\n\n<li>too many personalization options<\/li>\n\n\n\n<li>too many packaging components<br>Start with one concept, execute it well, then iterate.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-b757edec wp-block-group-is-layout-grid\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-tech-luxury-gift-box-768x1024.webp\" alt=\"Company swag ideas: tech-inspired luxury business gift box with foldable wireless charger, 5-in-1 Type-C hub, and universal international adapter\" class=\"wp-image-5166\" title=\"\" srcset=\"https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-tech-luxury-gift-box-768x1024.webp 768w, https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-tech-luxury-gift-box-225x300.webp 225w, https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-tech-luxury-gift-box-9x12.webp 9w, https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-tech-luxury-gift-box.webp 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-tech-gift-boxes-row-768x1024.webp\" alt=\"Company swag ideas: row of tech-inspired luxury business gift boxes with foldable wireless chargers, 5-in-1 Type-C hubs, and universal international adapters, ready for client distribution\" class=\"wp-image-5169\" title=\"\" srcset=\"https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-tech-gift-boxes-row-768x1024.webp 768w, https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-tech-gift-boxes-row-225x300.webp 225w, https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-tech-gift-boxes-row-9x12.webp 9w, https:\/\/lugvo.com\/wp-content\/uploads\/2026\/04\/company-swag-ideas-tech-gift-boxes-row.webp 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A balanced approach that works for most companies<\/h2>\n\n\n\n<p>If you\u2019re building a repeatable swag program (not a one-off stunt), a simple portfolio approach is usually best:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>70\u201380%<\/strong>: popular, reorderable staples (stable supply, low risk)<\/li>\n\n\n\n<li><strong>20\u201330%<\/strong>: unique \u201cmoment gifts\u201d (milestones, VIPs, standout campaigns)<\/li>\n<\/ul>\n\n\n\n<p>This prevents \u201csame old swag\u201d fatigue without turning every shipment into a custom project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where to go next <\/h2>\n\n\n\n<p>This buyer\u2019s guide is about choosing the strategy. For execution-ready lists by audience, use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/lugvo.com\/fr\/blog\/idees-de-cadeaux-dentreprise-pour-les-employes\/\" data-type=\"link\" data-id=\"https:\/\/lugvo.com\/blog\/company-swag-ideas-for-employees\">Company swag ideas for employees<\/a><\/strong><br>Best for onboarding, appreciation, offsites, and internal programs.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/lugvo.com\/fr\/blog\/company-swag-ideas-for-clients\/\" data-type=\"link\" data-id=\"https:\/\/lugvo.com\/blog\/company-swag-ideas-for-clients\">Company swag ideas for clients<\/a><\/strong><br>Best for professional gifting, policy-safe choices, and relationship moments.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/lugvo.com\/fr\/blog\/quest-ce-que-le-swag-dentreprise\/\" data-type=\"link\" data-id=\"https:\/\/lugvo.com\/blog\/what-does-company-swag-mean\">Qu'est-ce que le swag d'entreprise ?<\/a><\/strong><br>Best for definitions, business context, and a high-level view of common swag categories.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Are the most popular swag items always the best?<\/h3>\n\n\n\n<p>They\u2019re the safest when you need broad appeal and smooth logistics. \u201cBest\u201d depends on your moment and audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What makes unique company swag ideas actually work?<\/h3>\n\n\n\n<p>A clear use case, strong quality control, and easy distribution\u2014plus restrained branding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should I choose popular or unique for my program?<\/h3>\n\n\n\n<p>For ongoing programs, build around popular staples and reserve unique for milestone moments or VIP audiences.<\/p>","protected":false},"excerpt":{"rendered":"<p>Choosing company swag usually turns into a false debate: \u201cDo we go with the most popular swag items, or do we need unique company swag ideas?\u201d The right answer depends on what you\u2019re optimizing for\u2014speed, scale, risk control, or memorability. This page is intentionally a decision guide, not another \u201ccommon swag items\u201d list and not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-gifts"],"_links":{"self":[{"href":"https:\/\/lugvo.com\/fr\/wp-json\/wp\/v2\/posts\/5065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lugvo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lugvo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lugvo.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lugvo.com\/fr\/wp-json\/wp\/v2\/comments?post=5065"}],"version-history":[{"count":15,"href":"https:\/\/lugvo.com\/fr\/wp-json\/wp\/v2\/posts\/5065\/revisions"}],"predecessor-version":[{"id":5171,"href":"https:\/\/lugvo.com\/fr\/wp-json\/wp\/v2\/posts\/5065\/revisions\/5171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lugvo.com\/fr\/wp-json\/wp\/v2\/media\/5160"}],"wp:attachment":[{"href":"https:\/\/lugvo.com\/fr\/wp-json\/wp\/v2\/media?parent=5065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lugvo.com\/fr\/wp-json\/wp\/v2\/categories?post=5065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lugvo.com\/fr\/wp-json\/wp\/v2\/tags?post=5065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}